Delivering Service in the Era of Digitally Enabled Buildings:
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Connecting Modern Investors with New Opportunities:
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Prototype demo video:
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Guiding Socially Intelligent Brands into the Future:
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Developing Customer Empathy:
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Bringing the Human Context to Space Design
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Over the course of several years (2009-2014), I was responsible for developing much of the framework, analytics, deliverables, and team for the new Demand Advisor (formerly Market & Brand Advisor) offering at Nielsen. Demand Advisor is a service aimed at providing clients with an understanding of how the marketplace looks today, with an eye toward areas of opportunity to grow brands both incrementally and disruptively. My contributions to its successful launch and growth included:
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Diagnosing Paths to Optimization for New Product Concepts:
Nielsen BASES
During my time as a Diagnostic Consultant (2004-2009), I built successful relationships as a trusted in-house resource for Nielsen BASES consultants, advising on project design and statistical analytics in support of consumer testing for new concepts and products
- Provided analytics and interpretational guidance on consumer goods innovations, with additional experience in electronic devices and video games
- Conducted a variety of analyses, including descriptives, principal components (factor) analysis, regression, correspondence, k means clustering, multi-dimensional scaling, and discrete choice modeling
- Managed and mentored analysts in US, India, and Mexico