WHITNEY BUSH
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  • GRADUATE WORK IN DESIGN STRATEGY
    • Developing a Complete Business Plan: Spot at the Table
    • Operations Strategy: Non-Profit Organization
    • Market Insights Research: Smart Home Device
    • Business Model Optimization: Festive.ly
    • Designing Public Space in Madrid for TEDx: Urban Act(ivat)ors
    • Innovation for Millenial Personal Finance: Buckkit
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We began with a provocative question: How might we join as urban activators in the larger physical, economic, and cultural forces that produce urban space? The culmination of our three-week project was designing and building staging for a TEDx Madrid Salon event in the San Cristobal de los Angeles neighborhood, which could be re-purposed after the event for a variety of uses by the community.
 In partnership with existing community organizations, we:
  • Conducted needs-finding research among neighborhood members, as well as secondary research on current uses of and organizations involved in the event space
  • Prototyped and refined the staging design with input from community members
  • Constructed four lightweight, portable, staging structures for use during the TEDx event and beyond
  • Developed branding and a social media identity for the event space, "Puente de Colores"
  • Created a guidebook to our research and design process, as well as assembly instructions and suggestions for use in ongoing community programming
My personal contributions to the project included:
  • Providing leadership for the community engagement team for the project, which included:
    • Leading a mini design sprint to identify key questions and issues for community members
    • Initiating intercept interviews with community members
    • Assisting the creation and hanging of interactive posters around the community
    • Gathering and documenting input from the community for use in the design of staging modules
    • Recommending uses for the staging structures following the TEDx event
  • Helping to assemble the staging modules for the TEDx event
  • Authoring content and contributing photographs for the project chronicle and staging structure usage guide for the community
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  • Home
  • Professional Work
  • Photography
  • GRADUATE WORK IN DESIGN STRATEGY
    • Developing a Complete Business Plan: Spot at the Table
    • Operations Strategy: Non-Profit Organization
    • Market Insights Research: Smart Home Device
    • Business Model Optimization: Festive.ly
    • Designing Public Space in Madrid for TEDx: Urban Act(ivat)ors
    • Innovation for Millenial Personal Finance: Buckkit
  • Get in Touch